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Werner Brushware

About us

A LEGACY OF INNOVATION

THE WERNER STORY

In the years leading up to World War II, Germany grappled with economic turmoil —marked by soaring unemployment and hyperinflation. On the other side of the world, South Africa was undergoing a transformation of its own, with rapid industrialisation fuelling unprecedented growth in mining and manufacturing.

Against this backdrop, a young German machine technician made the life-changing decision of emigrating to South Africa with his family. After settling in Johannesburg, Kurt Werner founded Springbok Broom and Brush in 1948 to manufacture brushware for the booming mining industry.

In 1956, with the business now well-established, Kurt and his three sons identified a growing demand for specialised power tool wire brushes. Seizing the opportunity, they established the Transvaal Brush Company.

Fast forward to 1986, and the Werner family’s entrepreneurial spirit once again drove innovation. With South Africa’s agricultural, mining, and industrial sectors demanding increasingly specialised solutions, Werner Brushware was born — solidifying the family’s position as brushware pioneers.

In 2013, a strategic merger between Springbok Broom and Brush and Transvaal Brush Company left Springbok Broom & Brush as the sole manufacturing distributer of our industrial power brushes, while Werner Brushware turned its focus to specialised and agricultural markets. The divisions are collectively known as The Werner Group.

INSPIRED BY THE PAST, LOOKING TO THE FUTURE

Today, this family legacy is in its third generation, with Hugo and David Werner — grandsons of Kurt — leading the charge into the future. Alongside them is long-time financial director Kobus de Vos, who has been instrumental in the company’s growth for over two decades. Together, this dedicated team boasts a remarkable 70 years of combined experience in running the business, ensuring that the Werner name remains synonymous with quality and innovation.

As the company continues to grow, new talent is joining the ranks, reinforcing a tradition of excellence that began with one man’s bold decision to seek opportunity in a new land. The future is bright, and the Werner legacy is stronger than ever.

OUR MANAGEMENT TEAM

HUGO WERNER

MANAGING DIRECTOR

(011) 835 2136
hugo@wernerbrushware.co.za

KOBUS DE VOS

FINANCIAL DIRECTOR

(011) 249 5113
kobus@wernerbrushware.co.za

LIDA FERREIRA

SALES MANAGER

(011) 249 5153
lida@wernerbrushware.co.za

GREG VAN DER LINDE

KEY ACCOUNT MANAGER

(084) 602 5456
greg@wernerbrushware.co.za

YEARS

70+
YEARS EXPERTISE

YEARS

55
STAFF MEMBERS

YEARS

PROUDLY
SOUTH AFRICAN

70+YEARS

TRADITION OF
EXCELLENCE